Combat sports have always been about sacrifice. Hours in the gym, years of discipline, a lifetime of commitment - all for the chance to step into the cage, the ring, or onto the mats. Fighters give everything for their craft, but for too many, the system has given almost nothing back.
Let’s be honest: the traditional sponsorship model has never worked for most fighters. A handful at the top land big deals, while the majority train full time and still work side jobs to pay the bills. Sponsorships fade. Exposure comes and goes. Fighters are left to hustle on their own.
That’s the problem Combat Market was built to solve.
At its core, Combat Market is about loyalty.
Every fighter knows the products they truly rely on - the fight tape, the gloves, the supplements, the recovery tools. These aren’t just purchases; they’re lifelines. They fuel training camps, support recovery, and give athletes the edge to perform at their best.
And the people around them - teammates, fans, and gym communities - pay attention. They see what fighters use and they follow. That trust is more valuable than any billboard or ad spend.
The problem is, until now, fighters have never been fairly rewarded for the loyalty they create.
Combat Market changes that by giving fighters the chance to earn lifetime royalties every time someone in their community shops the products they already believe in. Not just once. Not just during their career. For life.
This is the future: instead of a one-off cheque, fighters build recurring income that compounds over time. And that income doesn’t stop when the fight career does - it continues, and can even be passed down as legacy.
Combat Market isn’t just a marketplace. It’s a movement.
Here’s what makes it different:
For fans, it’s just as exciting. Supporting your favourite fighter now means more than buying a ticket or watching a fight it means helping them build lasting income every time you buy the gear, supplements, or apparel they recommend.
Combat Market is the platform. But The Fight Journal is the voice.
This is where we’ll tell the stories behind the marketplace the fighters who are building businesses alongside their careers, the brands finding authentic growth through loyalty, and the fans who are becoming part of something bigger than themselves.
We chose the word “Journal” deliberately. This isn’t just news or announcements. It’s a record of a movement. A place where we share not only what’s happening, but why it matters. The inside look at how combat sports is being reshaped from the ground up.
Behind Combat Market is LUUP, the Customer Commerce platform that turns customers into marketers. With LUUP’s technology, powered by Everflow, every click, sale, and payout is tracked in real time. Fighters and fans can see their earnings transparently in their wallet, and brands know exactly what ROI they’re getting.
That level of trust and visibility has never existed in combat sports before. It’s the foundation that makes lifetime royalties possible.
On October 16th, Combat Market officially goes live.
Until then, we’ll use The Fight Journal to document the build-up from the first brands joining, to the fighters stepping forward as ambassadors, to the fans already signing up to be part of the launch.
This is just the start.
“We built Combat Market because we were tired of seeing fighters put everything into this sport and get almost nothing back. Sponsorships have their place, but they’ve never been fair for the majority.
Every fighter has influence. Every fighter has loyalty. What we’re doing with Combat Market is giving them a way to turn that loyalty into real, recurring income - not just for today, but for life.
This is about legacy. About making sure that fighters, fans, and brands can all win together. And The Fight Journal is where we’ll share that story.”
This isn’t just a marketplace. It’s a revolution in how fighters and fans engage with the brands they trust.
Welcome to The Fight Journal.
Welcome to Combat Market.
The future of combat sports starts here.
.webp)
