Countdown to Launch: Combat Market Goes Live October 16th

The bell is about to ring. On October 16th, Combat Market officially goes live - and with it, a new era for fighters, fans, and brands begins.

This isn’t just another online store. It’s the first marketplace built by fighters, for fighters, where loyalty isn’t taken for granted - it’s rewarded for life.

What to Expect on Day One

When the platform opens, you’ll see a curated marketplace filled with the products that matter most in combat sports:

• Training essentials - gloves, wraps, tape, apparel.
• Performance and recovery tools - supplements, hydration, ice baths, tech.
• Lifestyle gear - the products fighters use outside the gym to keep going day after day.

Every brand on Combat Market is here for a reason: fighters actually use them. Authenticity is non-negotiable.

From launch day, ambassadors - fighters, fans, gyms - will be able to share these products with their communities and earn royalties in real time. No waiting for a manager to negotiate a deal. No chasing invoices. Just open the app, track your sales in the wallet, and see the rewards build.

Why This Matters

Combat Market isn’t about hype. It’s about fixing what’s been broken in combat sports for too long.

• Fighters no longer need to rely on short-term sponsorships.
• Fans can finally be rewarded for supporting the brands and fighters they love.
• Brands get the one thing money can’t buy: authentic, long-term advocacy.

As founder Stewart Lochrie explains:

“This launch is more than a marketplace going live. It’s the start of a system where every fighter, from amateur to world champion, has a chance to build recurring income. Where fans become part of the growth, and brands finally connect with communities in an authentic way. October 16th is the first step toward that future.”

Powered by LUUP and Everflow

Behind Combat Market is LUUP, the Customer Commerce platform that turns customers into marketers. LUUP’s technology - powered by Everflow, the world’s leading affiliate and performance tracking platform - ensures that every click, sale, and payout is tracked with total transparency.

That means fighters and fans know their efforts are being rewarded fairly, and brands know exactly what ROI they’re getting. It’s trust you can measure.

The Road to Launch

The journey doesn’t end on October 16th - it begins there. In the weeks that follow, The Fight Journal will share:

• Brand spotlights - introductions to the first wave of companies joining Combat Market.
• Fighter stories - how athletes are using the platform to build businesses alongside their fight careers.
• Community updates - milestones, mission highlights, and the growth of the global Combat Market family.

Every week will bring a new story, a new partnership, or a new way the movement is growing.

Be Part of It

The countdown is on. October 16th is the launchpad, but Combat Market is built to last.

This is your chance to be there from the start as a fighter earning royalties, as a fan backing your community, or as a brand connecting with the most authentic voices in sport.

Because when Combat Market goes live, it’s not just a platform launching. It’s a movement beginning.

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